Product Code Database
To " sell out" is to compromise one's integrity, morality, authenticity, or principles in exchange for personal gain, such as money or power. In terms of music or art, selling out is associated with attempts to tailor material to a mainstream or commercial audience. For example, a musician who Mass marketing, and in turn generates greater revenue, may be labeled by fans who pre-date the change as a "sellout". "Sellout" also refers to someone who gives up, or disregards someone or something for some other thing or person.
A prominent and fairly recent example is when National Basketball Association (NBA) player Kevin Durant signed a contract with the Golden State Warriors prior to the 2016–17 NBA season. Durant had previously expressed his commitment to the Oklahoma City Thunder, and at the time, the Thunder had a fierce rivalry with Golden State, having blown a 3–1 series lead in the 2016 Western Conference finals just two months before Durant signed with the Warriors. His decision resulted in fierce backlash, as many critics felt he took the "easy way out."
An example of political "selling out" is a political party who has formed a coalition with another party it had historically opposed, such as the Liberal Democrats' leader Nick Clegg's coalition with the Conservative Party after the 2010 general election in the United Kingdom, during which he reneged on his pledge to oppose any increase in student tuition fees.
The attitude held by those who disliked the idea of "selling out" towards advertising was negative; comedian Bill Hicks claimed that any band who licensed their music for advertising was "off the artistic roll call forever", and Neil Young mocked the fact that songs became associated with brands on his 1988 album This Note's for You. However, although it was possible for fans to feel a sense of betrayal due to the relationship they developed with the song and artist, when artists did allow their music to be used for commercials others considered the advertised product to be more appealing. As CD sales fell and record companies became unwilling or unable to afford the push new bands needed to become established, sponsorship of bands by major companies began to be seen as more acceptable, with even minor record labels devoting time and money towards marketing deals with well-known brands.
By the 2010s, the use of licensing of artists in commercials had become an accepted part of the music industry, and even those who would previously have been considered part of the 1970s resistance to "selling out" have been used in advertising products, such as former Sex Pistols frontman John Lydon advertising Country Life butter and Iggy Pop endorsing car insurance. Consequently, it has been suggested that the acceptance of music in advertising is generational, as younger listeners are comfortable with the relationship to the point of indifference whilst those who have seen the industry evolve still reject it.
An example of artists being accused of "selling out" is the band Metallica, whose 1991 eponymous album has been considered the turning point in the band's musical direction; the band members were called the "poster boys for musical un-integrity" after many incorrectly thought that the band attempted to sue fans who were downloading their music through Napster. The album, known as The Black Album, saw critics and Bob Rock, the album's Record producer, acknowledge that there was a move away from the band's previous thrash metal sound. Rock claimed that the change stemmed from the band's desire to "make the leap to the big, big leagues", while some fans blamed Rock himself, going as far to eventually create an internet petition demanding the band cut their ties with him. However, other fans did not consider the change in sound to be significant enough to be considered "selling out", and others accepted the change as part of a natural evolution of the band's style. Ultimately The Black Album became the band's most commercially successful release, going 16× Platinum in the United States. The differing reaction by fans to the album demonstrates the difficulty in labelling an artist as a "sellout" objectively.
"Poseur" is a pejorative term, often used in the Punk subculture, heavy metal, hip hop, and goth subculture , to describe a person who copies the dress, speech, and/or mannerisms of a group or subculture, generally for attaining acceptability within the group or for popularity among various other groups, yet who is deemed not to share or understand the values of the subculture.
While this perceived is viewed with scorn and contempt by members of the subculture, the definition of the term and to whom it should be applied is subjective. While the term is most associated with the 1970s- and 1980s-era punk and hardcore punk subculture, English use of the term originates in the late 19th century. Definition of poseur at Dictionary.com
Product placement, or embedded marketing, is the placement of brands or products in media in order to advertise, and has been in television from almost the very beginning, but has increased with introduction of devices such as DVRs which allow viewers, and therefore consumers, to fast-forward through adverts. It has been suggested that the idea that product placement is a form of selling out is Eurocentrism, as American television shows such as American Idol and Celebrity Apprentice recorded over 500 examples of brand integration in 2011 according to Nielsen Company.
George Carlin was accused of being a "sellout" for appearing in television commercials for MCI's 10-10-220. Carlin had previously spoken of his dislike for MCI's commercials in his 1996 album Back in Town. In his 1999 album You Are All Diseased, which contains rants against advertising and business, Carlin admits the dichotomy but makes no attempt to explain himself, stating, "You're just gonna have to figure that shit out on your own." In interviews, Carlin revealed he appeared in the advertisements to help pay off a large tax debt to the IRS.
Comedian/actress Janeane Garofalo has described herself as a "sellout" based on her participation with the TV show 24 playing Janis Gold. Garofalo initially turned down the role because of the way the show depicted torture scenes; however, she changed her mind later on, saying in an interview, "Being unemployed and being flattered that someone wanted to work with me outweighed my stance on." Garofalo admitted to "selling out" for losing weight in order to gain more acting work.
Other times, artists (including those with politically oriented messages) resent the term on the grounds that the perceived desire for material gain is simply a result of the band seeking to expand its message. To such artists, not going mainstream or signing to a bigger label to avoid "selling out" prevents them from addressing a wider audience, regardless of whether or not there is any real artistic change, and arbitrarily hampers the artists' course of mainstream success. Such an accusation, then, assumes that mainstream success must be against the artists' original intentions. For example, when questioned about signing to a major label, Rage Against the Machine answered "We're not interested in preaching to just the converted. It's great to play abandoned squats run by anarchists, but it's also great to be able to reach people with a revolutionary message, people from Granada Hills to Stuttgart." Similarly, when confronted with the accusation of "selling out" in 2001, Mike Dirnt of Green Day said:
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